https://chasrobinson.com/tags/%23blog/Recent content in #Blog on chasrobinson.comHugoen-usSun, 17 May 2026 00:00:00 +0000https://chasrobinson.com/posts/how-to-build-an-ai-content-research-engine/Sun, 17 May 2026 00:00:00 +0000https://chasrobinson.com/posts/how-to-build-an-ai-content-research-engine/<blockquote> <p><strong>TL;DR</strong></p> <ul> <li>For most solo builders and small teams, content research is the bottleneck, not writing.</li> <li>A weekly <strong>Collect → Cluster → Score → Synthesize</strong> pipeline turns real customer conversations into a ranked list of topics you can scan over coffee.</li> <li>The pattern works for any niche where your audience talks publicly somewhere: Reddit, Indie Hackers, niche Discords, forums.</li> <li>The scoring prompt is where most of the leverage lives. Treat it as a markdown file you keep rewriting until its top three match the ones you&rsquo;d pick by hand.</li> </ul> </blockquote> <p>As I was building out <a href="https://getstorkly.com/">Storkly</a>, I was pretty confident in getting us up and running to an MVP/Soft Launch phase. I had enough experience with software and web development and while there was (and still is) a lot to learn, getting from zero to one wasn&rsquo;t my primary worry. It was, &ldquo;how do I drive people to this product?&rdquo;. I knew we needed to create content to get the word out there but I always found myself frozen at <em>what to write about</em> and _what to post about.</p>